All Right? is a social marketing wellbeing campaign focused on the psychosocial recovery of Cantabrians following the devastating earthquakes of 2010 and 2011. It was launched in 2013.
All Right? is unique in promoting population-wide psychosocial wellbeing following a disaster. It is led by the Canterbury District Health Board and the Mental Health Foundation of New Zealand, and sits within the Community in Mind Strategy (CERA 2014) for rebuilding health and wellbeing in Greater Christchurch.
The reach and impact of All Right? illustrates that properly-resourced health promotion can be effective in supporting psychosocial recovery. In April 2017 All Right? released its latest survey on Cantabrians’ mental health as the region recovers from the earthquakes. The research showed there has been some improvement in how people are feeling since the survey was first carried out in 2012:
- Fewer respondents reported that their current living conditions were getting them down (18% in 2016, 24% in 2012).
- More respondents reported that their life was better now than before the earthquakes (34% in 2016, 19% in 2012).
- There is a lot of hope and optimism in the region with 72% of those surveyed saying they feel lucky, 89% happy and 74% excited about the future.
- It is also clear that the earthquakes and recovery related-stressors are still affecting Cantabrians’ wellbeing, with 64% of those surveyed still grieving for what we’ve lost.
To view all current projects, visit the All Right? website: www.allright.org.nz/our-projects
- About All Right?
- General and governing information from All Right? campaign, from its beginning to 2016, presented in a variety of formats for internal and external communication. This collection also includes photographs from the 2014 CDHB Quality Improvement and Innovation Awards.
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- All Right? Campaigns and Projects
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- All Right? Culturally and Linguistically Diverse (CALD) Stream
- Material from the All Right? mental wellbeing campaign, which relates specifically to culturally and linguistically diverse (CALD) audiences. All Right? has worked closely with the Canterbury Employers’ Chamber of Commerce and Christchurch Resettlement Services to support the wellbeing of people from CALD backgrounds.
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- All Right? Digital
- This collection contains content from All Right?'s social media platforms and the All Right? and Tiny Adventures apps. All Right? has embraced digital approaches to communicating its messages since day one, and continues to do so. These include poster generators, social media, apps, and several online tools which are available from their website: www.allright.org.nz
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- All Right? Events
- Promotional material and documentation of various events and festivals. Some of which were supported or co-hosted by All Right, and others All Right? was present to actively promote wellbeing.
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- All Right? Parents and Whānau Stream
- Material from the All Right? mental wellbeing campaign, which relates specifically to parents and whānau, including the Tiny Adventures and Let's Talk About Parenting projects.
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- All Right? Pasifika Stream
- Material from the All Right? mental wellbeing campaign, which relates specifically to Pasifika audiences. The collection includes photographs of events, posters, and other promotional material. One of the major findings in our research with Canterbury’s Pacific communities is that Pacific women are the heartbeat of the family.In post-quake Canterbury Pacific women have played a significant role in their communities, creating strong networks and support structures and working to keep Pacific traditions alive with strong family and church networks. All Right? research has also highlighted that some young Pacific people born in New Zealand can struggle with their sense of identity. In response to this All Right? launched the I am... Identity project, designed to celebrate identity and its importance to Pacific youth and their wellbeing.
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- All Right? Research and Evaluation
- "All Right? undertakes regular in-depth research into how Cantabrians are feeling and the hurdles they are facing. This research is used to raise awareness about how Cantabrians are coping and to create tools to help them improve their wellbeing." (cdhb.health.nz) This research has been conducted by Opinions Market Research Ltd in the years following the earthquakes, based upon surveys and focus groups. This collection contains findings and infographics based upon this research, as well as evaluation about the All Right? campaign.
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- All Right? Resources
- A collection of resources created for the All Right? campaign, including posters, postcards, screensavers and website images. Some of the resources, such as bags and stamps, were promoted the All Right? campaign generally, while others were specific to particular projects or events, such as Winter Survival Toolkits and Christmas cards. Many of the resources were made available to order or download from the local CDHB Community and Public Health website (http://www.cph.co.nz/order-resources/). All Right? also offers customisable posters at their own website (http://allright.co.nz/our-projects/resources/).
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- All Right? Te Waioratanga Stream
- Material from the All Right? mental wellbeing campaign, which relates specifically to Māori audiences. Te Waioratanga denotes the soundness of body and mind that is achieved through the practice of culturally-appropriate methods to support wellbeing. Follow the link below to watch a video on Hikitia te Hā, a simple breathing exercise for becoming more mindful: https://www.youtube.com/watch?v=VvXV3MIY-_M More Te Waioratanga resources can be found in the All Right? Matariki collection: https://quakestudies.canterbury.ac.nz/store/collection/977
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