All Right? CALD: Start with a Smile
All Right? research carried out in 2015 showed that isolation and a lack of English are among the issues facing people of migrant and refugee background in Canterbury. The research also found that many participants feel the earthquakes have made their lives worse in Canterbury.
In the 2015/16 financial year All Right? supported a Canterbury Employers' Chamber of Commerce led project called Start with a Smile. Start with a Smile. encourages Cantabrians to engage with the thousands of migrants who have moved here since the earthquakes.
The project recognizes that the little things we do can make huge difference to how others feel. With thousands of migrants having moved to Canterbury, reaching out to newcomers is more important than ever before.
Our stakeholder evaluation (see Appendix B) shows that All Right? messages promoting connecting with others particularly resonated with CALD communities. Stakeholders state that the campaign has been useful to help stakeholders from CALD communities to begin a conversation about wellbeing.
The All Right? campaign's work with CALD communities has also been funded by the New Zealand Red Cross.