All Right? Campaigns and Projects: It's All Right

This collection contains a variety of print resources, newspaper advertisements and digital resources from phase one of the All Right? wellbeing campaign. All Right? describes this phase of the campaign as follows:

"Our very first campaign in February 2012 aimed to normalise how people were feeling post-quake.

Our research found Cantabrians were feeling a wide range of emotions - from frustration, anger and grief to pride in how we'd coped. Many were also feeling guilty that other people had been worse affected than themselves.

The campaign involved posters, advertising, flags and other tools. It was designed to help reassure people that others were feeling the same way - and most importantly, that it was all right to feel that way." (

Last updated
10:01am 15th November 2017