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All Right? Communications: Newsletters
PDF copies of newsletters sent by All Right? to their mailing list throughout the duration of the campaign.
All Right? have increased the frequency of rheir newsletters from bi-monthly to monthly, and grew their database from over 1,600 recipients to over 3,400 in the space of a year. As at March 2017, the current open rate is nearly 35%, the highest open rate of any email newsletter the CDHB distributes, and double the industry average for email newsletters.